Last night I was surfing for a gold Samovar and ran into some god awful site intros. These intros subject the visitor to a dazzling experience of animation and sounds before letting them get to real content on the site. Thank God someone early on came up with the infamous ‘skip intro’ button. Take this from ole’ BA. If what you are showing is worthless enough that you feel you should offer a skip intro, drop the intro. Consider your site Detroit: Your visitor’s goal is to get in and out as quickly as possible.