12/01: We aren’t yes men, and why you don’t want one.
One thing that I am most proud of from my team is the fact that we aren’t a bunch of yes men (and yes women). The Yessers simply do what they are told. You want a website with spinning logos, flash intros and graphics for text, Yessers will take your money and code away, leaving you with what you might have asked for, but maybe not what you need.
The opposite of a Yesser isn’t a, well, No-er. Its someone who can sit on the same side of the table as you and jointly arrive at the right decision, understanding the details of your business and the internet space. When we start a project, we work to understand why you want a web site and what you want to do with it. Then we understand what your customers want to do with it and what your competitors are trying to do with theirs. For some industries, we also have to make sure everyone is on the same page with what we are allowed to do. For example, did you know that it’s a US federal law of sorts which requires banking websites to reflect diversity in the images of people that they use?
All of this background allows us to understand your objectives and combine that with our knowledge of what is happening on the web to create a solid solution that makes sense. This may not be exactly what you had in mind at the beginning of the project, but hopefully we can convince you that it is what you need.
Yessers tell you what you want to hear, but is that really what you want?
The opposite of a Yesser isn’t a, well, No-er. Its someone who can sit on the same side of the table as you and jointly arrive at the right decision, understanding the details of your business and the internet space. When we start a project, we work to understand why you want a web site and what you want to do with it. Then we understand what your customers want to do with it and what your competitors are trying to do with theirs. For some industries, we also have to make sure everyone is on the same page with what we are allowed to do. For example, did you know that it’s a US federal law of sorts which requires banking websites to reflect diversity in the images of people that they use?
All of this background allows us to understand your objectives and combine that with our knowledge of what is happening on the web to create a solid solution that makes sense. This may not be exactly what you had in mind at the beginning of the project, but hopefully we can convince you that it is what you need.
Yessers tell you what you want to hear, but is that really what you want?
