18/10: Archer launches revamp Delaware Tourism website
One of the interesting aspects of my travels are when people hear that I am from Delaware. Nationals and Internationals alike say ‘Delawhere?’ That’s fine with me. I have a well worn speech on the finer points of Delaware as a fabulous place to work and live that takes almost exactly one bottle of wine.
Despite the fact that I am away from the office traveling so much that the team has a cardboard cutout of me in the office (I have yet to see it) I am still a very proud Delawarean. Our latest site launch, VisitDelaware.com gives me a double dose of pride, for the company and the State.
www.VisitDelaware.com is the official website of the Delaware Tourism Office and offers a total upgrade of the site. The Archer Group and the State Tourism office started with a clean sheet, conducting extensive focus group tests and benchmarking against other tourism websites. The new site combines the latest technologies with stunning creatve to create a powerful marketing vehicle for the State.
While I am in love with all of it, two aspects of the site impress me the most. The first is the interactive trip planner, which allows you to add attractions to your personal trip (or start with some that the State thinks you will love) and print or share it with a friend. The second item is one that most wont see, the administration interface. The entire site, from the event database, to the images on the pages, is manageable by the Tourism office without any special software or programming knowledge. It fits perfectly with our company’s approach to creating sustainable solutions that deliver for the client long after the initial launch.
Kudos to a great job by everyone at the State and The Archer Group.
Explore Delaware while you explore the site. I hope you enjoy them both!
www.VisitDelaware.com is the official website of the Delaware Tourism Office and offers a total upgrade of the site. The Archer Group and the State Tourism office started with a clean sheet, conducting extensive focus group tests and benchmarking against other tourism websites. The new site combines the latest technologies with stunning creatve to create a powerful marketing vehicle for the State.
While I am in love with all of it, two aspects of the site impress me the most. The first is the interactive trip planner, which allows you to add attractions to your personal trip (or start with some that the State thinks you will love) and print or share it with a friend. The second item is one that most wont see, the administration interface. The entire site, from the event database, to the images on the pages, is manageable by the Tourism office without any special software or programming knowledge. It fits perfectly with our company’s approach to creating sustainable solutions that deliver for the client long after the initial launch.
Kudos to a great job by everyone at the State and The Archer Group.
Explore Delaware while you explore the site. I hope you enjoy them both!
