23/10: Anyone want to buy me a beer?
I was in Toronto for the International Festival of Authors, which I always greatly enjoy. Tremendous author and dear friend Margaret Atwood always invites me to attend.
After dinner a group of us were walking back to the hotel and saw this enormous structure. Right there on the corner of Bloor & Avenue was this big Rube-Goldberg type machine, protecting a Stella Artois.
We were very intrigued by the device, as were many others judging by the crowd that formed. We were all getting our picture taken in front of it and trying ot figure out a way to get in.
Literature at the base of the trap pointed us to a great online game called Le Defi. In this game you can challenge others to solve parts of the device which protects the Stella, with the loser agreeing to buy the winner a Stella at a local pub.
What a great connection between the offline and online worlds of advertising. The physical statue was impressive, but alone wouldn’t have allowed me to really spend time with the brand. The online component is fabulous, but I likely wouldn’t have visited the site until I witnessed this in person.
I sent pictures of this statue to many friends, with the web address of Le Defi. In return I received many challenges from them to solve the puzzles. Based upon my limited success with the puzzle, I have a lot of beer to buy when I visit my friends!
We were very intrigued by the device, as were many others judging by the crowd that formed. We were all getting our picture taken in front of it and trying ot figure out a way to get in.
Literature at the base of the trap pointed us to a great online game called Le Defi. In this game you can challenge others to solve parts of the device which protects the Stella, with the loser agreeing to buy the winner a Stella at a local pub.
What a great connection between the offline and online worlds of advertising. The physical statue was impressive, but alone wouldn’t have allowed me to really spend time with the brand. The online component is fabulous, but I likely wouldn’t have visited the site until I witnessed this in person.
I sent pictures of this statue to many friends, with the web address of Le Defi. In return I received many challenges from them to solve the puzzles. Based upon my limited success with the puzzle, I have a lot of beer to buy when I visit my friends!
