30/10: Message to Politicians – The time is now to finish your sites
I try to stay above the fray of local politics, but I do take my vote seriously. My travel schedule makes it difficult to meet the candidates or attend debates, so I read all I can about the candidates positions. The web has made my research much easier, but has also raised some real questions about candidates.
I’m not alone in turning to the Internet to learn more about candidates. In 2005 the USC Annenberg School Center for the Digital Future reported that over 60% felt that a website is important to a political campaign. But as I’ve said over and over again, a bad website tells your audience as much about you as a good one.
While I don’t want to expose a particular candidate, I do want to highlight how important it is that campaigns take the web seriously.
Today is less than 10 days before we enter the voting booth and some candidates have websites that are an embarrassment. Here is what I found when I went to the Issues page for this major statewide candidate:
While I realize that all candidates are pro-education and anti-crime, I try to read into the candidate’s stance on issues that are important to me as a businessman and resident. When I see embarrassments like the one above, it makes my decisions much easier.
The web is the candidates’ best chance at explaining his or her positions in detail, not a sound bite or 30 second commercial. Candidates, just like businesses, need to respect the web as a marketing tool and not simply a ‘checkbox’
I’m not alone in turning to the Internet to learn more about candidates. In 2005 the USC Annenberg School Center for the Digital Future reported that over 60% felt that a website is important to a political campaign. But as I’ve said over and over again, a bad website tells your audience as much about you as a good one.
While I don’t want to expose a particular candidate, I do want to highlight how important it is that campaigns take the web seriously.
Today is less than 10 days before we enter the voting booth and some candidates have websites that are an embarrassment. Here is what I found when I went to the Issues page for this major statewide candidate:
While I realize that all candidates are pro-education and anti-crime, I try to read into the candidate’s stance on issues that are important to me as a businessman and resident. When I see embarrassments like the one above, it makes my decisions much easier.
The web is the candidates’ best chance at explaining his or her positions in detail, not a sound bite or 30 second commercial. Candidates, just like businesses, need to respect the web as a marketing tool and not simply a ‘checkbox’
qnuwrasz wrote: