26/11: Atlanta shows us how to live
With all of my traveling, I like to have a few places to call home around the globe. There is no hotel that can match the feeling you get when you open the door to a place you call home. Once I find a place, my assistant does a great job setting it up with all of my creature comforts, including my table lamp, wireless connection and a bottle of Makers Mark Whiskey.
While in Atlanta last week, I stopped by some great condos just outside the city in a very cosmopolitan town called Lindbergh. While I enjoyed the flats, I was really impressed by their marketing.
All throughout the residences, called Eon at Lindbergh, there were mannequins. These mannequins were in various poses throughout the Eon, sitting having coffee or walking through the courtyard.
After filling my camera with pictures, I started to wonder if the flats shared space with a mannequin factory. I finally asked the person showing me around what the story was.
She shared with me that these mannequins were all part of a marketing campaign entitled ‘Bring Lindbergh to Life’ where they wanted to show prospective buyers how vibrant the community would become once everyone moved in.
Pretty creative approach to doing something that has quickly become very difficult: selling homes. While I felt that Lindbergh is too close to Buckhead for my own good, I knew that it would be hard for any other place in the area to top this one.
While in Atlanta last week, I stopped by some great condos just outside the city in a very cosmopolitan town called Lindbergh. While I enjoyed the flats, I was really impressed by their marketing.
All throughout the residences, called Eon at Lindbergh, there were mannequins. These mannequins were in various poses throughout the Eon, sitting having coffee or walking through the courtyard.
After filling my camera with pictures, I started to wonder if the flats shared space with a mannequin factory. I finally asked the person showing me around what the story was.
She shared with me that these mannequins were all part of a marketing campaign entitled ‘Bring Lindbergh to Life’ where they wanted to show prospective buyers how vibrant the community would become once everyone moved in.
Pretty creative approach to doing something that has quickly become very difficult: selling homes. While I felt that Lindbergh is too close to Buckhead for my own good, I knew that it would be hard for any other place in the area to top this one.
