St James Paris
I was enjoying my stay at the St James Club in Paris and went out for a brief stroll after a great dinner (Their pressed duck Foie Gras w/ Boskop apples was amazing) and came across a couple of flat screen displays in some windows of local establishments. These screens looked fabulous. What was on them was something different.

It looked like someone spent a full 20 minutes on a PowerPoint slide show. Maybe this was the best that the person in the establishment could do, but it certainly didn’t make we want to stop (except to ask them what they were thinking).

The flat panel displays are fabulous. No matter the surroundings, we are drawn to them like moths to a flame. At least until we see what is on them. Leverage the medium folks. Put something interesting and compelling on the screen. (No that’s not a spinning logo)

For full disclosure, The Archer Group has been building some sharp animation displays for plasmas and lcd displays for some time now. We rolled out a new product that we affectionately call ‘Mojito’ which really makes these displays shine.