23/02: Should you have your own blog?

Some of you have been asking me questions, which I love answering. I can’t get to them all, but will try. This one from Ed mirrors a few others, so I thought I would share it:
“Hi Bob, I’d like to meet you. Tell me why I should have my own blog.” - Ed
My Response:
“Why should you have a blog? First, too many people have blogs who shouldn’t. I doubt many people want to hear about how many bowls of cat food Sally fed her two cats this morning. Blogs should be about sharing interesting ideas, not how much laundry detergent you needed for your sweaters.
The beauty of blogs is the quick ability to publish your thoughts, without all the structure of creating a web page. Blog software has gotten sophisticated enough to allow non-technology people the ability to produce web content. Note that I didn’t say good web content. What is written on the page is more important than ever because you can’t hide it behind flashy graphics.
A good blog focuses on something that the author can add real value. Maybe it is something you are passionate about. Maybe it is your writing style itself. Whatever it is, stick with it. A stale blog is worse than a stale beer.
Thanks for your questions and keep up the hard work. As for getting together, I’m in Torino for the rest of the week and then off to Switzerland for skiing. Any chance of you being in those areas over the next few weeks?”
Cheers from Torino!

Cal Archer wrote:
Your long lost brother, Cal.