05/02: Opening Soon....In 2003???
I am starting my trek back from the Big Island, where I was scouting a new satellite office location. The weather is certainly beautiful here! A few years back, I had my eye on a new office park that was about to break ground, so I tried to search for it online while I was here.
I found the web site for the office park in question. Across the top of the site, was a big flashing banner stating “Opening Soon in 2003!� While I realize that I am in a different time zone, I did think we were still in the year 2006. On the way back from dinner, I asked the driver to swing by and see if the offices were done. They were, but I got a bad vibe from the out of date web site.
There are likely three reasons why the people responsible for the web site let it lapse for 3+ years:
1- They didn’t care about the web site
2- The person who created the site left with all the passwords
3- They are too disorganized to have time for the site
Regardless, the web site really reflected poorly on the management company and had a real impact on a potential buyer. They probably had great sales literature and suave brokers, but my decision rested on the marketing materials I could access, the web site.
Next time you consider spring cleaning, be sure to include your web sites. Take a few minutes to go through the pages and remove incorrect or outdated information. It will be time well spent!
I found the web site for the office park in question. Across the top of the site, was a big flashing banner stating “Opening Soon in 2003!� While I realize that I am in a different time zone, I did think we were still in the year 2006. On the way back from dinner, I asked the driver to swing by and see if the offices were done. They were, but I got a bad vibe from the out of date web site.
There are likely three reasons why the people responsible for the web site let it lapse for 3+ years:
1- They didn’t care about the web site
2- The person who created the site left with all the passwords
3- They are too disorganized to have time for the site
Regardless, the web site really reflected poorly on the management company and had a real impact on a potential buyer. They probably had great sales literature and suave brokers, but my decision rested on the marketing materials I could access, the web site.
Next time you consider spring cleaning, be sure to include your web sites. Take a few minutes to go through the pages and remove incorrect or outdated information. It will be time well spent!
