The Sedici by Fiat
To help promote its new car, the Sedici, Fiat teamed up with Google to come up with the Sedici Contest. Fiat pulled out of the states years ago, but I wish they would stage a comeback after driving this car in Milan last month.

Google rolled out this free product, Google Earth, which lets you view the world as if you were hanging out on the Space Station. If you haven’t seen it before, check it out!

Fiat took this great novelty and turned it into Marketing Gold! They added data to the map layer, and contestants have to use the map to cruise around Torino (Site of the Winter Olympics) and guess where Fiat has hidden 4 Sedici cars and a Ferrari 360 Pass. Guess right and you could be a proud new owner of a Sedici.

Sure they could have had people simply type in a village in Torino to guess, but what other contest gets you to spend an hour cruising a map of Italy while being exposed to the marketing message.

While you are searching for the Fiat, keep an eye out for me. I'll be at the Olympics at Torino!