31/03: Be all you can be on the web.
I’m flying today from Morocco to Indianapolis for my annual Final Four weekend festival. Having come close to buying the Washington Wizards a few years back, I got to see a side of professional hoops that was all about money. The contrast between the pros and the college kids is refreshing. Seeing the Albany kids play their hearts out against UConn, and the standing ovation that resulted highlighted what college athletics is all about.
My new favorite team is George Mason. After my dear friend Stephanie (someone who would rather run 5 miles in 40 degree weather than sit through a basketball game) fell in love with them, I knew the Cinderella story was perfected. These guys don’t have the size, experience or recruiting classes to be at the final four, but thankfully they have the heart. I look forward to watching them take on the Gators.
The two schools offer a lesson for us all in building a web presence. University of Florida is over 100 years old and one of the five largest universities in the nation with over 45,000 students. George Mason is just over 30 years old with 25,000 students. On the web, you would never know that GM is the newer, smaller school. GM has embraced the web, presenting their school with video, animations and great content on all aspects of their school. They used the web to demonstrate that they are every bit as credible a university as any top institution.
Consider this when you plan out your web site. Just because your company or your product may not be the leader in the market, don’t let that stop your plans for a great web site. The web is quickly becoming the primary research tool for purchasing decisions. Follow George Mason’s approach to the web and demonstrate to everyone that you have every right to have a place at the big dance!
My new favorite team is George Mason. After my dear friend Stephanie (someone who would rather run 5 miles in 40 degree weather than sit through a basketball game) fell in love with them, I knew the Cinderella story was perfected. These guys don’t have the size, experience or recruiting classes to be at the final four, but thankfully they have the heart. I look forward to watching them take on the Gators.
Consider this when you plan out your web site. Just because your company or your product may not be the leader in the market, don’t let that stop your plans for a great web site. The web is quickly becoming the primary research tool for purchasing decisions. Follow George Mason’s approach to the web and demonstrate to everyone that you have every right to have a place at the big dance!
