In my downtime during these EU conferences, I do like most others and read my email. I received this interesting link to a game from a company in Denmark selling time keeping software. As everyone in The Archer Group knows, time is money. Entering time into our time tracking system is critical to our success and something I do religiously.

Maconmy
What I like about this game is how it connects to the pain that their product solves. All to often, companies create games that are nothing more than time wasters with product placement. Sure people spend hours trying to beat the clock on some driving/tetris/bat the penguin game, but do they come away with a greater appreciation of the product? Maconomy demonstrated that they too know the importance of capturing time and created a game that taps into the pain felt by managers.

I’m off to my eco-tour this weekend. I hope everyone have fun back in the States. I think I’m in the mood for some Italian…