I've been having a great time at the Copenhagen Fashion Week. I'm always amazed at how people can take what we see on the runway and transform it to something we would buy at Nordstrom's. My friend and exquisite fashion designer, Stella Nova, was featuring her new line at Fashion Week and asked me to attend.

Duckie Lost in the Fountain
Stella and I took our morning jog around Enhave Plads before heading over to the Bella Center for Fashion Week. As we went by the fountains, we saw a sea of Blue Rubber Ducks. At first I thought it might have been some protest against down pillows, but upon closer inspection, I saw a very creative geurilla marketing campaign for the local Adidas store.

Lost Duckie
The ducks had the famous Adidas logo and a note which read: "I've swum too far - help me get back home!" And on the bottom it says "Reward for my return at adidas Original store". Stella remembered hearing of the new Adidas store opening around the corner, so we each took a lost duck back to the store. Once at the store, we received a free t-shirt. Never passing up on something free, we each took a shirt while we continued to look around the store.

my new shirt
The next morning Stella and I had to laugh as we both appeared for our run in our Adidas shirts!