I always give my dear friend and co-worker, Lee Mikles, a pair of Lee jeans for the holidays. He always returns the favor by giving me some archery related item. Last year I think I came out on top when he gave me a tickets to the Archery World Championship in Göteborg, Sweden. These finished up last week and were a delight. And no Lee, I wasn’t asked to hold an apple on my head for any of the events. After the great time in Göteborg, I flew over to Paris to meet some friends.

Which Lee was responsible for this?
I almost thought Lee was playing a prank on me when we strolled through rue des Rosiers in Paris. All along the sidewalk were Lee Jeans on the street posts. On the ground was an image of a Lee Jeans button. It was quite a site!

We quickly learned that these jeans were part of a geurilla marketing campaign for the new Lee Jeans store in rue des Rosiers. Of course we had to stop by after this and look around.

And I can now check off one very special person from my gift list this year!