14/01: You can’t spell Excess without CES

Verionica and I were keep a close eye on the East Coast with MacWorld, where Steve Jobs took all the wind out of CES’ sails from a few thousand miles away with his introduction of the Apple iPhone. I just love Steve's presentation style and always ask him tips when we get together.
I flew to New york to visit with a friend and tour the Village. She just purchased a beautiful Red Mini-Cooper. It was a real joy to drive through the NYC Streets. She just recently got a new keychain for her Mini from the MINI USA. But this wasn’t just any keychain. This one has a RFID chip in it that is unique to her. She was instructed to go to a web site and log in. From there she entered a special message.
Here is the cool part. When we were driving under Mini billboards through New York, the sign would display her message. Pretty cool!

Now I loved seeing all the gadgets at CES, but using RFID, the Internet and some marketing genius, MINI USA's keychain/billboard concept was my favorite.
