26/02: Apple makes me wish I stayed home
I always love the Oscars. It is so good to see all the old friends, and the after-parties are the best. This year though, I was wishing I stayed home after I looked at my phone.
Halfway through the night, I slipped to the downstairs bar to catch up with my dear old buddy Peter O’Toole. (A friend IM’d me saying that she caught a glimpse of me shuffling along just before a commercial) He owed me a Scotch after our last outing in Ireland together. We were watching the event on closed circuit, and all got excited when our buddy Arkin won Best Supporting Actor.
The bartender told us to quiet down as they were coming back from commercial. While we were sitting there, my phone vibrated with a message from a friend and Apple zealot back east. Apparently Apple ran a TV ad for their new iPhone.
While collapsing back in my hotel room as the sun came up, I fired up my laptop and found the ad for the phone. Pretty slick.
Those of you who remember the other Apple ad that ran at the Super Bowl. I cut my teeth in advertising on that one. It was so much fun to work on, but pretty frustrating after the fact. See it only ran once, and without YouTube or other social networking sites to share the video, you could have missed it if you were busy reloading the Fondue.
Halfway through the night, I slipped to the downstairs bar to catch up with my dear old buddy Peter O’Toole. (A friend IM’d me saying that she caught a glimpse of me shuffling along just before a commercial) He owed me a Scotch after our last outing in Ireland together. We were watching the event on closed circuit, and all got excited when our buddy Arkin won Best Supporting Actor.
While collapsing back in my hotel room as the sun came up, I fired up my laptop and found the ad for the phone. Pretty slick.
Those of you who remember the other Apple ad that ran at the Super Bowl. I cut my teeth in advertising on that one. It was so much fun to work on, but pretty frustrating after the fact. See it only ran once, and without YouTube or other social networking sites to share the video, you could have missed it if you were busy reloading the Fondue.
