25/02: Facebook, letting your best customers spread the word about you.
Hola from South Beach!
I just left the wonderful South Beach Wine and Food Festival. While I try to make it every year, this one I had to make. My dear friend Danny DeVito was having a great party at his new restaurant, DeVito South Beach. He asked me to help him come up with a name while he was designing the place, but after 4 bottles of wine, we settled on the ultra-original DeVito South Beach. He also calls it DSB; I said he should call it Hangover, since thats what I had after the session.
Danny and I have become very close since our days on the set of Get Shorty. Being a North Easterner, he loved the irony of playing the part of a Californian trying to act like he was from Brooklyn. We played a lot of cards and drank of a lot of Limoncello drinks, which he ended up coming out with his own line of Limoncello after that.
Over a great steak dinner at DSB, we were discussing the NCAA March Madness brackets and who was organizing it this year. It reminded me of this great Facebook app that CBS Sportsline just rolled out. You can build your bracket right in the app and post it to your facebook page. It automatically updates with info to show how you are doing. There are also opportunities to compare brackets with friends, along with other social networking features. It also has just the right amount CBS branding to promote their message.
I’m excited to see how this Facebook app works for CBS. Facebook is quickly becoming the messaging platform for 20-30 somethings, with people keeping in touch over their Facebook profiles rather than sending emails back and forth. People personalize their profiles with photos, images and applications that fit their interests.
Marketers are beginning to see the power of Facebook and the need to approach it differently than normal advertising. While few people would put ads for CBS Sportsline on his or her own page, I imagine thousands will add the bracket app and check it regularly throughout the tournament, promoting the Sportsline brand every step of the way.
At the end of the dinner, Danny slid what I thought was the bill over to me. Instead of seeing a price, I saw ‘2008 NCAA Tourney’ handwritten on it. A small price to pay for such a great night!
I just left the wonderful South Beach Wine and Food Festival. While I try to make it every year, this one I had to make. My dear friend Danny DeVito was having a great party at his new restaurant, DeVito South Beach. He asked me to help him come up with a name while he was designing the place, but after 4 bottles of wine, we settled on the ultra-original DeVito South Beach. He also calls it DSB; I said he should call it Hangover, since thats what I had after the session.
Danny and I have become very close since our days on the set of Get Shorty. Being a North Easterner, he loved the irony of playing the part of a Californian trying to act like he was from Brooklyn. We played a lot of cards and drank of a lot of Limoncello drinks, which he ended up coming out with his own line of Limoncello after that.
Over a great steak dinner at DSB, we were discussing the NCAA March Madness brackets and who was organizing it this year. It reminded me of this great Facebook app that CBS Sportsline just rolled out. You can build your bracket right in the app and post it to your facebook page. It automatically updates with info to show how you are doing. There are also opportunities to compare brackets with friends, along with other social networking features. It also has just the right amount CBS branding to promote their message.
I’m excited to see how this Facebook app works for CBS. Facebook is quickly becoming the messaging platform for 20-30 somethings, with people keeping in touch over their Facebook profiles rather than sending emails back and forth. People personalize their profiles with photos, images and applications that fit their interests.
Marketers are beginning to see the power of Facebook and the need to approach it differently than normal advertising. While few people would put ads for CBS Sportsline on his or her own page, I imagine thousands will add the bracket app and check it regularly throughout the tournament, promoting the Sportsline brand every step of the way.
At the end of the dinner, Danny slid what I thought was the bill over to me. Instead of seeing a price, I saw ‘2008 NCAA Tourney’ handwritten on it. A small price to pay for such a great night!
