06/08: Portugal starts a party
I wanted to make a stop in Portugal to visit an old friend. João Nicolau, who runs the Ramos Pinto Port Winery in Portugal. They make a fantastic Port Wine, and I love stopping down to catch up and sample some of their Port. I’m a fan of their 20 year old port, even more so than the 30+ year old ones we try. We joke that based upon the number of cases I have shipped back, that he wouldn’t have to see me for another 20 years, but every year, I return for more.
We were walking back from a spectacular lunch and this shiny ball stuck to the side of a building caught my eye. It looked like a disco ball had broken loose from a crane and slammed into the side of the building. I asked João what this was all about. He chuckled and took me closer for a look.
It turns out that this was all part of a promotion by Diageo for J&B Scotch Whiskey. When I got back to the office, I went to the site associated with the promotion. The site features J&B’s character, Mirrorball Man in crazy party scenes.
J&B has always been one of those brands that I associated with stodginess, oak panels and cigars. This campaign starts me thinking about as a more interesting, party brand.
That night, I went out with a few other friends and actually ran into Mirrorball man at a party listed on the site. I simply had to see more. While there, I tried a J&Bee Sweet Tea. They tried to tell me what was in it, but between the noise and the language barrier, I couldn't get it. I went to the site to find out, but I am hoping someone cold help me translate what I found.
Kudos to Diageo for surrounding the consumers on all fronts with a creative re-brand campaign!
We were walking back from a spectacular lunch and this shiny ball stuck to the side of a building caught my eye. It looked like a disco ball had broken loose from a crane and slammed into the side of the building. I asked João what this was all about. He chuckled and took me closer for a look.
It turns out that this was all part of a promotion by Diageo for J&B Scotch Whiskey. When I got back to the office, I went to the site associated with the promotion. The site features J&B’s character, Mirrorball Man in crazy party scenes.
J&B has always been one of those brands that I associated with stodginess, oak panels and cigars. This campaign starts me thinking about as a more interesting, party brand.
That night, I went out with a few other friends and actually ran into Mirrorball man at a party listed on the site. I simply had to see more. While there, I tried a J&Bee Sweet Tea. They tried to tell me what was in it, but between the noise and the language barrier, I couldn't get it. I went to the site to find out, but I am hoping someone cold help me translate what I found.
Kudos to Diageo for surrounding the consumers on all fronts with a creative re-brand campaign!
